Monday, July 30, 2007

A Marriage Made In Heaven

US Etchells Class Announces Atlantis WeatherGear As Official Apparel Partner

July 30, 2007 (MARBLEHEAD, Mass.) – Atlantis WeatherGear has been named today as the official apparel provider to the US Etchells Class. As such, Atlantis will provide embroidered logo jackets to the winners of key sanctioned US events. In addition, Atlantis will make logo sailing gear available to class members and will contribute 10% of all proceeds to the class for use in fleet development initiatives.

“I’ve been involved with the class since nearly its inception,” offers Bill Lynn, Atlantis CMO. “My parents sailed Etchells when I was growing up, and I followed in their footsteps. To me, this Class represents the best in one-design sailing, and I’m thrilled that the US has selected Atlantis as a partner. It’s a marriage of two great brands.”

The Atlantis design team collaborated with some of the world’s most accomplished sailors to build a coastal sailing product-line that blends the latest fabric technology with construction techniques integrated around Atlantis WeatherGear’s Advanced Layering System. The result is innovative, high-quality performance apparel that will keep sailors dry and comfortable in any weather - with profiles and colors that add an element of style.

New 2007 products include the Aegis, a coastal jacket made with Atlantis’ waterproof/breathable 3-layer Typhoon Fabric with a clear “watch window” on the wrist and high visibility stow-away hood. The Microburst Collection is a series of lightweight waterproof jackets in both men’s and women’s styles - perfect for when you want to avoid carrying a lot of extra weight. The Grand Prix Collection is an incredibly versatile, mid/outer layer series of jackets and vests made from Atlantis’ Rampage Soft Shell Fabric, combining breathe-ability and protection from wind and spray. Atlantis also offers a range of waterproof/breathable salopettes and spray tops.

“We’re looking forward to working with Atlantis to deliver great gear and great prizes to Etchells sailors in the US,” says Greg Hefler, US Etchells Class Co-Chairman, of the new partnership. “We were looking for a US-based brand that would offer our members great-looking gear that they can wear both on the boat and on shore. Atlantis delivers across the board, and we think our members will love the new gear.”

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